HomeLocal NewsAPCON to penalize Sterling bank for provocative Agege bread easter advert

APCON to penalize Sterling bank for provocative Agege bread easter advert

Date:

Related stories

Kano retirees receive long-awaited benefits

Kano State Governor, Abba Kabir Yusuf, has reaffirmed his...

Women banned from Kano mobile phone market after 7pm

The leadership of the Farm Centre mobile phone market...

15-year-old presides over Kano assembly

The Speaker of the Kano State House of Assembly,...

Mass Education: FG flags-off N4bn critical infrastructure projects

The Federal Government has flagged-off construction of N4 billion...

KEDCO confirms power supply boost after repairs

The Kano Electricity Distribution Company (KEDCO) has announced significant...
spot_img

The Advertising Practitioners Council of Nigeria on Monday described as offensive and provocative, an Easter advert by Sterling Bank Plc comparing the resurrection of Christ with the rising of Agege Bread.

APCON also said the advert copy was not submitted for approval before it was made public.

In a statement on Monday signed by its Registrar and Chief Executive, Olalekan Fadolapo, APCON said the advert was distasteful, noting that Sterling Bank Plc would be punished for the action.

Easter: Gov El Rufai urges Nigerians to imbibe lessons of Lent

Seminarian slumps, dies while acting easter drama in Imo

The bank, in the now-deleted social media post over the weekend, had attracted criticisms as the same copy was sent to the email of the bank’s customers.

The copy showed a puffed, golden brown, halved Agege Bread with the caption, ‘Like Agege Bread, He Rose… Happy Easter’.

Many social media users had lambasted Sterling Bank Plc over the denigratory comparison and the bank had deleted the posts on its social media handles amid the swelling outrage, mostly by Christians.

The bank subsequently uploaded another copy of an opened tomb significant of Christ’s departure from the grave and added the caption, ‘…let the one who has never sinned throw the first stone.’

Reacting, however, in its statement, APCON condemned the action of the bank which it said was blasphemous.

The statement was titled, ‘Sterling Bank Agege Bread Easter Advertisement’

It read, “The Advertising Practitioners Council of Nigeria has observed with displeasure the insensitive and provocative Easter celebration advertisement by Sterling Bank Plc which compared the resurrection of Christ with Agege Bread.

“The distasteful advertisement was neither submitted nor approved for exposure by the Advertising Standards Panel, the statutory Panel charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of Advertising in Nigeria.

“APCON will take necessary actions to ensure that Sterling Bank is sanctioned for the exposure of such offensive advertisement according to law and that no religious belief or faith is ridiculed or any blasphemous advertisement exposed in any guise.” (Punch)

 

Subscribe

Latest stories