American singer Enisa Nikaj, widely known for her hit song “Love Cycle,” has experienced a sudden drop in her social media following after she unfollowed Nigerian Afrobeat superstar Davido on X (formerly Twitter). The singer, who once enjoyed a close connection with her Nigerian fanbase, saw her follower count plummet by over 12,000 in less than 24 hours.
This unexpected shift in Enisa’s social media metrics follows her decision to unfollow Davido, who had played a significant role in boosting her popularity in Nigeria. In 2021, Davido collaborated with Enisa on the remix of “Love Cycle,” a move that significantly broadened her reach within the Nigerian music scene. The collaboration was seen as a strategic effort by Enisa to connect with Nigerian fans, and it succeeded in solidifying her presence in the Afrobeat community.
READ ALSO: Davido implicated in Krane’s arrest allegations
However, the recent decision to unfollow Davido has not gone unnoticed by fans. A detailed review of her X account on Friday revealed that her followers had dropped from 821.9k to 809.3k, reflecting a considerable backlash from the Nigerian online community.
Nigerians, known for their strong presence and influence on social media platforms, have previously shown their support for Enisa, with influencers like Smallie and Dapsy actively promoting her music and helping her gain traction in the country. The unfollowing incident has sparked discussions among fans and followers, with many speculating about the reasons behind the move and its potential impact on her relationship with the Nigerian audience.
As the situation continues to unfold, Enisa’s social media dynamics serve as a reminder of the power and influence that collaborations and fan engagements hold in the music industry, particularly in a digitally connected world. Whether this follower drop will have a lasting impact on her career remains to be seen, but it certainly highlights the complexities of maintaining international collaborations and fan relationships.
