Twitter has announced the addition of a new “official” label to some verified distinguished accounts. According to the microblogging platform, the label would be located beneath the account name and handle.
Esther Crawford, Twitter’s Early-Stage Products Executive, stated this on Tuesday.
Crawford confirmed that the new label will not be applied to all previously verified accounts and that it will only be available to “government accounts, commercial companies, business partners, major media outlets, publishers, and some public figures.”
“A lot of folks have asked about how you’ll be able to distinguish between @TwitterBlue subscribers with blue checkmarks and accounts that are verified as official, which is why we’re introducing the ‘Official’ label to select accounts when we launch,” she tweeted.
“The new Twitter Blue does not include ID verification – it’s an opt-in, paid subscription that offers a blue checkmark and access to select features.“
We’ll continue to experiment with ways to differentiate between account types.”
A lot of folks have asked about how you’ll be able to distinguish between @TwitterBlue subscribers with blue checkmarks and accounts that are verified as official, which is why we’re introducing the “Official” label to select accounts when we launch. pic.twitter.com/0p2Ae5nWpO
— Esther Crawford ✨ (@esthercrawford) November 8, 2022
Since acquiring Twitter, billionaire owner Elon Musk has not hidden the intention to start charging for the blue tick verification. He initially said verified handles would be charged $20 per month but eventually lowered the price to $8 per month.
Twitter is expected to roll out its new system after the US midterm elections to check the spread of misinformation.
